pete
/ Moderator
Jan 11, 2008, 7:37 AM
Post #5 of 7
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Greg, Have you ever known a company to say their products weren't the best? "Oh, we just make mediocre stuff!"? Of course they say theirs are the best.
Many people in the candle business will disagree with that. They will tell you that Yankee EXCELS at marketing, but not a candle making. They have done an excellent job of brainwashing many people into believing they are getting a great product.
Actually, Yankee candles are mini soot factories. The insides of their jars will soot up and turn black more than many other brands.
They fill their jars with 3 pours of wax. The top, final pour, which may be 15 to 20 percent of the total candle, has more fragrance than the rest of the wax. This is part of the marketing, give that strong scent when the customer first opens a jar when deciding what to buy.
But, mention this to many Yankee users and they'll admit the candles lose their fragrance by the time they get burned down half way. The scent is in the top to get them to buy.
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